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Customer loyality benefits a firm in a number of ways:

  • Repeat purchases from loyal customers provide a steady stream of income
  • It Protects the firm’s market share of total sales revenue

 

Protect

Protects

 

Sales

Sales

 

  • Loyal Customers are more likely to continue to buy the product even if its price is rised slightly above competing product
  • Loyal Customers may continue to buy the product even if prices for rival products fall

 

 

Sumber :

  1. Moynihan. D & Brian Titey. (2015). Economics, A Complete Course for IGCSE and O Level: University of Cambridge International Examination.

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Dan Moynihan & Brian Titey. (2015). Economics; A Complete Course for IGCSE and O Level. 2015. hlm 149

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